Relaxed Fit Rebrand

This project is an exercise in elevating Skecher's current Relaxed Fit Brand to suit the tastes of the mature male customer in the modern day. A rebranded logo, shoe box design, point of purchase, and design language were created with the goal to reflect a calm male American sophistication. The design was nominated for as an IDEA Finalist in 2018. 

Current Relaxed Fit Brand

© 2019 by Geemay Chia - Industrial Designer

All Rights Reserved.