© 2019 by Geemay Chia - Industrial Designer

All Rights Reserved. 

Relaxed Fit Rebrand

This project is an exercise in elevating Skecher's current Relaxed Fit Brand to suit the tastes of the mature male customer in the modern day. A rebranded logo, shoe box design, point of purchase, and design language were created with the goal to reflect a calm male American sophistication. The design was nominated for as an IDEA Finalist in 2018. 

Current Relaxed Fit Brand